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Tory party drops strategist behind Boris Johnson’s 2019 election sweep | Conservatives


Isaac Levido, the political strategist who ran Boris Johnson’s profitable election marketing campaign in 2019, has been dropped from his position at Conservative headquarters, social gathering insiders have confirmed.

The Tory aide, who was a protege of the controversial Australian strategist Lynton Crosby, is known to have misplaced his contract, prompting incredulity from Tories who’re already reeling after a turbulent few days for the social gathering at their Birmingham convention.

Levido, alongside together with his enterprise accomplice, the pollster Michael Brooks, have been credited by Tory MPs for spearheading the largest majority for the social gathering because the Nineteen Eighties by persuading Labour voters within the so-called crimson wall to change allegiance.

His departure smooths the way in which for Liz Truss’s chief of workers, Mark Fullbrook, to maneuver to Tory headquarters to run the following election marketing campaign. The Guardian revealed final month that Fullbrook had been promised that his lobbying firm may run the marketing campaign, anticipated to be extremely profitable for his agency, if he joined No 10.

The transfer has infuriated senior Conservatives who pointed to Fullbrook’s earlier expertise of operating election campaigns, together with Zac Goldsmith’s disastrous bid for London mayor.

One senior Conservative supply stated: “This might be an indefensible determination at any time. Isaac and his staff took the Conservatives to our greatest outcome because the Nineteen Eighties, whereas Mark Fullbrook’s final marketing campaign was shedding the London mayoral race badly.

“For Liz Truss to desert Isaac and hand a profitable contract to her chief of workers beggars perception, particularly given the chaos of the previous few days in Birmingham. I’m but to talk to anybody who thinks that is something apart from loopy.”

One other senior Tory stated: “In 2019 we gained seats we now have by no means held earlier than. The crimson wall turned blue. If there was one man answerable for that greater than Boris Johnson, it was Isaac Levido.

“Now staff Truss have axed him in some murky deal. It stinks and means it’s much more possible we might be consigned to opposition on the subsequent election.”

Lee Cain, Johnson’s former director of communications at No 10, tweeted: “Isaac Levido and Michael Brooks spearheaded one of the best election marketing campaign in a long time. It is a monumental error.”

It adopted the revelation that, in a extremely uncommon transfer, the prime minister’s most senior adviser would obtain his No 10 wage via his firm, which can have helped him minimise tax. After an outcry, Downing Road confirmed he could be paid immediately by the federal government.


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